LEARN ABOUT
Marketing
& Advertising
Understand Elements of Brand Strategy
Determine Brand Personality
Design Brand Essence
Discover Visual Brand Identity
Establish Brand Voice + Brand Messaging + Brand Behaviors
Determine Brand Benefits (Emotional, Functional, Rational)
Establish Customer Value
Analyze Peers + Competitors
Understand Target + Market Audience
Create Customer + Buyer Persona
Determine Brand Touchpoints
Understand Customer Journey
Brand Management + Maintenance
Advertising
Advertising is the use of paid announcements to spread awareness about a product to the marketplace to acquire consumers and drive sales.
Marketing
Marketing is the strategic process and activity of how your product or service brings value to your consumers in its creation (development), communication (promotion), delivery (distribution) and exchange (transaction).
Networking
Networking is the action or process of interacting with others to exchange information and develop professional or social contacts.
Public Relations
Public Relations is the strategic communication process delivered by credible media outlets in order to shape and frame the public perception of a brand to maintain a favorable public image.
Distribution
Distribution is the method in which products are delivered to consumers.
Consistency
Consistency builds trust from your audience and creates consumer loyalty. Your branding needs to be consistent and present at every brand touchpoint (a point in which a potential or existing consumer comes into contact with your business), and through each interaction and exposure made between a consumer and your brand. Ensure your brand identity is expressed throughout all communications and brand touchpoints.
Revenue
Understand the means companies use to generate revenue within your industry, and analyze the various methods and tools used to drive revenue growth. Whether it be offering discounts to boost sales, partnering with an influencer, participating in affiliate marketing as an affiliate or a merchant, or earning income from views and plays on social media and digital platforms.
Crisis Management Plan
Prepare for a crisis that may cause financial or reputation harm to your brand. Predict the various types of crisis, and prepare a plan which outlines the steps to be taken during (the response stage) and after (the recovery stage) a crisis occurs. When handling a crisis, reference your strategically prepared plan, and assess the crisis unfolding: understand the emotions being shared online, monitor the feedback, comments and false information which is spreading, and address appropriately. Learn from the mistake and adjust your future actions accordingly.